What brands are included in the Top 50 list?
In this edition, we focus on Dutch retail brands that are present online. Specifically, this means:
- The brand is a retailer of consumer goods from multiple brands or manufacturers.
- The retailer sells its products online and has a website. The retailer may also have physical stores.
- The brand does business and has a management office in the Netherlands.
We have analysed over 100 of the most prominent Dutch retail brands that are active online.
We did research, used our own knowledge, and asked our network to determine what brands we should take into account.
Then, we ranked the brands in terms of traffic volume in December 2023, and the Top 50 brands were selected based on the cut-off value, which was 288K. This means the brands with a traffic volume lower than 288K in December were not included in the Top 50 list. Runner-up brands that we nonetheless want to highlight are included and reviewed in the Honourable mentions list.
The meaning of the columns in the Brand Radar database
Below, you will find a breakdown of the definitions for each column that was added to the database.