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Brand Radar: Top 250 Dutch consumer & retail brands in 2023

This is a combined list, ranking the Top 250 Dutch consumer and retail brands. Check out the Top 50 Dutch DTC brands in 2023 here. Check out the Top 50 Dutch retail brands in 2023 here.

Name	Website	Digital Experience score	Web traffic per month (k)	IG followers (k)	Employees	Page speed	Category	Type	Sales strategy
Amazon	amazon.nl	5 - Excellent	45000	4600	772544	66	Multi-category retailer	Retailer	Online first
Albert Heijn	ah.nl	5 - Excellent	21000	189	24000	34	Food & Drinks	Retailer	Omnichannel
Coolblue	coolblue.nl	5 - Excellent	18500	55	3800	56	Electronics	Retailer	Online first
Jumbo	www.jumbo.com	5 - Excellent	13000	114	19700	57	Food & Drinks	Retailer	Omnichannel
Apple	apple.com	5 - Excellent	7700	32200	163244	63	Electronics	Consumer brand	Omnichannel
H&M	hm.com	5 - Excellent	3500	38400	51448		Apparel Shoes & Accessories	Consumer brand	Omnichannel
Etos	etos.nl	5 - Excellent	3400	87	1900	47	Beauty & Health	Retailer	Omnichannel
Picnic	picnic.app	5 - Excellent	3200	61	3800	43	Food & Drinks	Retailer	Online first
de Bijenkorf	www.debijenkorf.nl	5 - Excellent	2900	226	2400	50	Apparel Shoes & Accessories	Retailer	Offline first
Nike	nike.com	5 - Excellent	2900	306000	68038	32	Apparel Shoes & Accessories	Consumer brand	Omnichannel
Suitsupply	suitsupply.com	5 - Excellent	1900	727	1379	62	Apparel Shoes & Accessories	Consumer brand	Omnichannel
Flink	www.goflink.com	5 - Excellent	1300	20	2500	50	Food & Drinks	Retailer	Online first
Zalando	zalando.nl	5 - Excellent	1260	2000	10627	45	Apparel Shoes & Accessories	Retailer	Online first
Bugaboo	www.bugaboo.com	5 - Excellent	787	429	554	50	Baby & Children	Consumer brand	Online first
Matt Sleeps	www.mattsleeps.com	5 - Excellent	327	7	7	66	Home goods & Furniture	Consumer brand	Online first
Vanmoof	www.vanmoof.com	5 - Excellent	223	164	333	73	Transport	Consumer brand	Online first
Crisp	crisp.nl	5 - Excellent	166	45	72	44.7	Food & Drinks	Retailer	Online first
Veloretti	www.veloretti.com	5 - Excellent	161	201	52	45	Transport	Consumer brand	Online first
Secrid	secrid.com	5 - Excellent	150	41.4	137	36	Transport	Consumer brand	Omnichannel
Samsung	samsung.com	5 - Excellent	823700	1600	126063	37	Electronics	Consumer brand	Omnichannel
Bol	bol.com	4 - Good	118600	251	4300	86	Multi-category retailer	Retailer	Online first
Lidl	lidl.nl	4 - Good	9500	189	6354	66	Food & Drinks	Retailer	Offline first
Gamma	gamma.nl	4 - Good	9200	18	1200	83	Hardware	Retailer	Omnichannel
Praxis	www.praxis.nl	4 - Good	7300	18	1400	48	Hardware	Retailer	Omnichannel
Hema	www.hema.nl	4 - Good	7000	493	6128	86	Home goods & Furniture	Consumer brand	Omnichannel
Rituals	rituals.com	4 - Good	5500	1000	5917	56	Beauty & Health	Consumer brand	Omnichannel
Wehkamp	wehkamp.nl	4 - Good	5200	133	800	60	Multi-category retailer	Retailer	Online first
Blokker	www.blokker.nl	4 - Good	5100	69	1800	77	Home goods & Furniture	Retailer	Omnichannel
Plus	www.plus.nl	4 - Good	2800	23	4500	24	Food & Drinks	Retailer	Omnichannel
Gall & Gall	www.gall.nl	4 - Good	2800	14	1100	42	Food & Drinks	Retailer	Offline first
Holland & Barrett	www.hollandandbarrett.nl	4 - Good	2600	30	350	44	Beauty & Health	Retailer	Offline first
Ekster	www.ekster.com	4 - Good	2300	225	52	25	Apparel Shoes & Accessories	Consumer brand	Online first
Fairphone	fairphone.com	4 - Good	1900	73	160	65	Electronics	Consumer brand	Online first
Expert	www.expert.nl	4 - Good	1600	4	208	31	Electronics	Retailer	Offline first
Douglas	www.douglas.nl	4 - Good	1500	120	4800	34	Beauty & Health	Retailer	Omnichannel
Asos	asos.nl	4 - Good	1400	14800	2964	35	Apparel Shoes & Accessories	Retailer	Online first
Ikea	ikea.com	4 - Good	1330	377	83252	73	Home goods & Furniture	Consumer brand	Omnichannel
Notino	notino.nl	4 - Good	1200	5	1400	59	Beauty & Health	Retailer	Online first
Omoda	www.omoda.nl	4 - Good	1000	138	400	67	Apparel Shoes & Accessories	Retailer	Offline first
Cameranu	www.cameranu.nl	4 - Good	988	71	100	56	Electronics	Retailer	Offline first
Otrium	www.otrium.nl	4 - Good	936	113	193	25	Apparel Shoes & Accessories	Retailer	Online first
fonQ	www.fonq.nl	4 - Good	912	100	69	99	Home goods & Furniture	Retailer	Omnichannel
Pets Place	www.petsplace.nl	4 - Good	897	32	375	25	Pets	Retailer	Online first
Uniqlo	uniqlo.com	4 - Good	867	2400	11834	39	Apparel Shoes & Accessories	Consumer brand	Omnichannel
Jimmy Joy	jimmyjoy.com	4 - Good	602	28	25	60	Food & Drinks	Consumer brand	Online first
Specsavers	www.specsavers.com	4 - Good	513	6	22677	91	Beauty & Health	Retailer	Omnichannel
Look fantastic	lookfantastic.nl	4 - Good	463	698		55	Beauty & Health	Retailer	Online first
Trekpleister	www.trekpleister.nl	4 - Good	423		530	36	Beauty & Health	Retailer	Omnichannel
Ace & Tate	www.aceandtate.com	4 - Good	290	174	463	37	Apparel Shoes & Accessories	Consumer brand	Omnichannel
Mr Marvis	www.mrmarvis.com	4 - Good	289	114	104	48	Apparel Shoes & Accessories	Consumer brand	Online first
Miinto	www.miinto.nl	4 - Good	263	131	295	53	Apparel Shoes & Accessories	Retailer	Online first
Daily paper	www.dailypaperclothing.com	4 - Good	253	509	95	43	Apparel Shoes & Accessories	Consumer brand	Online first
Harr Shop	haarshop.nl	4 - Good	246			90	Beauty & Health	Retailer	Online first
Wijn Voordeel	www.wijnvoordeel.nl	4 - Good	243	4	68	4	Food & Drinks	Retailer	Online first
Costes	www.costesfashion.com	4 - Good	155	159	464	53	Apparel Shoes & Accessories	Consumer brand	Offline first
Rosefield	rosefieldwatches.com	4 - Good	140	425	45	77	Apparel Shoes & Accessories	Consumer brand	Online first
Parfumado	parfumado.com	4 - Good	131	30	54	47	Beauty & Health	Consumer brand	Online first
Marie-Stella-Maris	marie-stella-maris.com	4 - Good	91	50	67	37	Beauty & Health	Consumer brand	Omnichannel
Yumeko	www.yumeko.nl	4 - Good	87	28	29	53	Home goods & Furniture	Consumer brand	Online first
Stox	www.stoxenergy.com	4 - Good	77	40	21	70	Apparel Shoes & Accessories	Consumer brand	Online first
Wakuli	www.wakuli.com	4 - Good	69	14	35	63	Food & Drinks	Consumer brand	Online first
Dopper	dopper.com	4 - Good	67	33	88	35	Other	Consumer brand	Offline first
Anna + Nina	anna-nina.nl	4 - Good	64	206	56	31	Apparel Shoes & Accessories	Consumer brand	Omnichannel
Pockies	eu.pockies.com	4 - Good	59	22	16	42	Apparel Shoes & Accessories	Consumer brand	Online first
Filling Pieces	www.fillingpieces.com	4 - Good	44	449	50	50	Beauty & Health	Consumer brand	Omnichannel
Boldking	www.boldking.com	4 - Good	43	11	19	46	Apparel Shoes & Accessories	Consumer brand	Online first
Balr	www.balr.com	4 - Good	43	1200	77	71	Apparel Shoes & Accessories	Consumer brand	Online first
A-dam	a-dam.com	4 - Good	40	40	22	57	Food & Drinks	Consumer brand	Offline first
Moooi	www.moooi.com	4 - Good	39	408	115	60	Home goods & Furniture	Consumer brand	Offline first
Denham	www.denham.com	4 - Good	36	53	115	55	Beauty & Health	Consumer brand	Omnichannel
YummyGums	eu.yummygums.com	4 - Good	30	13	10	61	Apparel Shoes & Accessories	Consumer brand	Online first
Vedder & Vedder	www.vedder-vedder.com	4 - Good	27	233	34	38	Apparel Shoes & Accessories	Consumer brand	Omnichannel
Spinoza	spinoza.co	4 - Good	10	27	46	73	Beauty & Health	Consumer brand	Online first
Pink Gellac	pinkgellac.com	4 - Good	160	172	83	44	Beauty & Health	Consumer brand	Omnichannel
Greetz	greetz.nl	4 - Good	1600	5	115	44	Other	Consumer brand	Online first
Adidas	adidas.nl	4 - Good	1600	28800	59585	41	Apparel Shoes & Accessories	Consumer brand	Omnichannel
Bershka	bershka.com	4 - Good	16700	10900	6242	30	Apparel Shoes & Accessories	Consumer brand	Omnichannel
Made.com	made.com	4 - Good	385	1400	269	32	Home goods & Furniture	Consumer brand	Omnichannel
Mango	mango.com	4 - Good	27300	15400	10635	59	Apparel Shoes & Accessories	Consumer brand	Omnichannel
NA-KD	na-kd.com	4 - Good	2500	3300	387	45	Apparel Shoes & Accessories	Consumer brand	Online first
Philips	philips.nl	4 - Good	2900	219	71179		Electronics	Consumer brand	Omnichannel
Best Secret	bestsecret.nl	4 - Good	354	541	895	73	Apparel Shoes & Accessories	Retailer	Online first
Stradivarius	stradivarius.com	4 - Good	11900	8200	3952	41	Apparel Shoes & Accessories	Consumer brand	Omnichannel
Gymshark	gymshark.com	4 - Good	7400	6800	1533		Apparel Shoes & Accessories	Consumer brand	Online first
Actie Sport	aktiesport.nl	4 - Good	20	57	180	40	Apparel Shoes & Accessories	Retailer	Omnichannel
Gucci	gucci.com	4 - Good	7100	52300	19886	68	Apparel Shoes & Accessories	Consumer brand	Omnichannel
Yoox	yoox.com	4 - Good	81	775	409	62	Multi-category retailer	Retailer	Online first
My Protein	myprotein.com	4 - Good	1000	1000	444	51	Beauty & Health	Consumer brand	Online first
ANWB	www.anwb.nl	3 - Okay	18400	51	3300	20	Multi-category retailer	Retailer	Online first
Mediamarkt	mediamarkt.nl	3 - Okay	9700	75	2000	53	Electronics	Retailer	Omnichannel
Kruidvat	kruidvat.nl	3 - Okay	8800	172	5000	44	Beauty & Health	Retailer	Offline first
Hornbach	www.hornbach.nl	3 - Okay	8000	10	1100	80	Hardware	Retailer	Offline first
Karwei	www.karwei.nl	3 - Okay	3900	275	1100	77	Home goods & Furniture	Retailer	Omnichannel
TomTom	www.tomtom.com	3 - Okay	3900	40	5212	36	Electronics	Consumer brand	Online first
iBood	www.ibood.com	3 - Okay	3500	13	120	75	Electronics	Retailer	Online first
Belsimpel	www.belsimpel.nl	3 - Okay	3400	6	500	52	Electronics	Retailer	Online first
G-Star RAW	g-star.com	3 - Okay	3200	782	3251	58	Apparel Shoes & Accessories	Consumer brand	Online first
Shein	shein.com	3 - Okay	3100	31700	4339	40	Apparel Shoes & Accessories	Consumer brand	Online first
bonprix	www.bonprix.nl	3 - Okay	2700	767	1000	57	Apparel Shoes & Accessories	Retailer	Online first
Bax Music	www.bax-shop.nl	3 - Okay	2300	0	174	78	Electronics	Retailer	Online first
Leen Bakker	www.leenbakker.nl	3 - Okay	2300	163	1000	63	Home goods & Furniture	Retailer	Offline first
Philips Hue	www.philips-hue.com	3 - Okay	2300	173	68868	65	Electronics	Consumer brand	Omnichannel
Zooplus	www.zooplus.nl	3 - Okay	2200	26	1300	65	Pets	Retailer	Online first
Intratuin	www.intratuin.nl	3 - Okay	2200	160	1041	28	Home goods & Furniture	Retailer	Offline first
Jysk	jysk.nl	3 - Okay	2000	101	10061	66	Home goods & Furniture	Retailer	Offline first
Inditex (Zara)	zara.com	3 - Okay	1900	61400	67577	43	Apparel Shoes & Accessories	Consumer brand	Omnichannel
About you	aboutyou.nl	3 - Okay	1900	1200	1308	38	Apparel Shoes & Accessories	Retailer	Online first
Kwantum	www.kwantum.nl	3 - Okay	1800	267	800	69	Home goods & Furniture	Retailer	Offline first
Bever	www.bever.nl	3 - Okay	1800	37	650	54	Apparel Shoes & Accessories	Retailer	Omnichannel
Scapino	www.scapino.nl	3 - Okay	1800	33	700	52	Apparel Shoes & Accessories	Retailer	Offline first
Dekbed	www.dekbed-discounter.nl	3 - Okay	1600	28	32	63	Home goods & Furniture	Retailer	Online first
Koop Je Deal	www.koopjedeal.nl	3 - Okay	1600	9	12	80	Multi-category retailer	Retailer	Online first
Vidaxl	www.vidaxl.nl	3 - Okay	1500	11	800	52	Home goods & Furniture	Retailer	Online first
De Online Drogist	www.deonlinedrogist.nl	3 - Okay	1500	1	30	79	Beauty & Health	Retailer	Online first
Xenos	www.xenos.nl	3 - Okay	1400	272	667	48	Home goods & Furniture	Consumer brand	Omnichannel
Elektramat	www.elektramat.nl	3 - Okay	1300	4	200	28	Electronics	Retailer	Online first
Intertoys	www.intertoys.nl	3 - Okay	1300	20	900	50	Baby & Children	Retailer	Offline first
Welkoop	www.welkoop.nl	3 - Okay	1300	11	800	55	Multi-category retailer	Retailer	Offline first
JD Sports	jdsports.nl	3 - Okay	1300	164	21874		Apparel Shoes & Accessories	Retailer	Offline first
Kamera Express	www.kamera-express.nl	3 - Okay	1100	54	300	23	Electronics	Retailer	Offline first
Plein	www.plein.nl	3 - Okay	1100	12	100	67	Beauty & Health	Retailer	Online first
Otto	otto.nl	3 - Okay	1100	7	3826	43	Apparel Shoes & Accessories	Retailer	Online first
vanHaren	www.vanharen.nl	3 - Okay	1000	64	600	39	Apparel Shoes & Accessories	Retailer	Offline first
Hunkemöller	hunkemoller.nl	3 - Okay	1000	1200	2073	62	Apparel Shoes & Accessories	Consumer brand	Omnichannel
Ici Paris	www.iciparisxl.nl	3 - Okay	989	72	1400	36	Beauty & Health	Retailer	Offline first
Limango	www.limango.nl	3 - Okay	970	3	204	70	Apparel Shoes & Accessories	Retailer	Offline first
Mobiel.nl	www.mobiel.nl	3 - Okay	910	7	80	52	Electronics	Retailer	Online first
WE fashion	www.wefashion.nl	3 - Okay	900	40	50	40	Apparel Shoes & Accessories	Retailer	Omnichannel
Sawiday	www.sanitairwinkel.nl	3 - Okay	897		59	20	Home goods & Furniture	Retailer	Omnichannel
Nelson	www.nelson.nl	3 - Okay	890	37	471	67	Apparel Shoes & Accessories	Retailer	Offline first
Futurumshop	www.futurumshop.nl	3 - Okay	869	10	52	79	Apparel Shoes & Accessories	Retailer	Online first
Conrad	www.conrad.nl	3 - Okay	838.3		42	45	Hardware	Retailer	Offline first
Bruna	bruna.nl	3 - Okay	813	9	691	36	Hardware	Retailer	Offline first
Pearle Opticiens	www.pearle.nl	3 - Okay	668	7	837	34	Beauty & Health	Retailer	Offline first
Ziengs	www.ziengs.nl	3 - Okay	665	26	66	26	Apparel Shoes & Accessories	Retailer	Online first
Prenatal	www.prenatal.nl	3 - Okay	637	101	35	101	Apparel Shoes & Accessories	Retailer	Online first
Kwik Fit	www.kwik-fit.nl	3 - Okay	609	1	1447	56	Transport	Retailer	Offline first
Pluto Sport	www.plutosport.nl	3 - Okay	597	5	70	73	Apparel Shoes & Accessories	Retailer	Online first
Drogist	drogist.nl	3 - Okay	529		37	50	Beauty & Health	Retailer	Online first
Hans Anders	www.hansanders.nl	3 - Okay	524	8	1000	66	Beauty & Health	Retailer	Omnichannel
Wibra	www.wibra.nl	3 - Okay	468	141	647	48	Home goods & Furniture	Retailer	Offline first
Gazelle	www.gazelle.nl	3 - Okay	468	25.5	381	53	Transport	Consumer brand	Offline first
Fiets voordeel shop	www.fietsvoordeelshop.nl	3 - Okay	461	1	61	1	Transport	Retailer	Online first
Goossens Wonen	www.goossenswonen.nl	3 - Okay	459	58		31	Home goods & Furniture	Retailer	Online first
Kit centrum	www.kitcentrum.nl	3 - Okay	452	2	16	65	Hardware	Retailer	Offline first
Veneta	www.veneta.com	3 - Okay	450	40	61	38	Home goods & Furniture	Retailer	Offline first
Babypark	www.babypark.nl	3 - Okay	409	45	158		Home goods & Furniture	Retailer	Online first
My Jewellery	www.my-jewellery.com	3 - Okay	401	545	629	37	Apparel Shoes & Accessories	Consumer brand	Offline first
Gadero	gadero.nl	3 - Okay	368	3.9	81	60	Home goods & Furniture	Consumer brand	Online first
Dille-Kamille	www.dille-kamille.nl	3 - Okay	359	411	397	61	Home goods & Furniture	Consumer brand	Offline first
Primera	www.primera.nl	3 - Okay	349	3		53	Other	Retailer	Offline first
Winkelstraat	www.winkelstraat.nl	3 - Okay	330	85	42	48	Apparel Shoes & Accessories	Retailer	Online first
Gisou	gisou.com	3 - Okay	330	950	101	46	Beauty & Health	Consumer brand	Online first
Mitra	www.mitra.nl	3 - Okay	326	2		52	Food & Drinks	Retailer	Offline first
Bestselle (Only)	only.com	3 - Okay	305	362	9989	85	Apparel Shoes & Accessories	Consumer brand	Offline first
Foto behang	www.fotobehang.com	3 - Okay	302	5		54	Home goods & Furniture	Retailer	Online first
Brabantia	www.brabantia.com	3 - Okay	302	123	349	81	Home goods & Furniture	Consumer brand	Offline first
Tegeldepot	www.tegeldepot.nl	3 - Okay	293	33	58	44	Hardware	Retailer	Online first
Sissy-boy	www.sissy-boy.com	3 - Okay	280	205	406	55	Apparel Shoes & Accessories	Consumer brand	Offline first
Intersport	www.intersport.nl	3 - Okay	278	11	357	64	Apparel Shoes & Accessories	Retailer	Omnichannel
Toppy	www.toppy.nl	3 - Okay	272	2	103	35	Home goods & Furniture	Retailer	Online first
Refurbished	www.refurbished.nl	3 - Okay	253		14	61	Electronics	Retailer	Online first
Patta	www.patta.nl	3 - Okay	237	572	64	77	Apparel Shoes & Accessories	Consumer brand	Online first
Bike Totaal	www.biketotaal.nl	3 - Okay	233	2	73	75	Transport	Retailer	Offline first
Wovar	www.wovar.nl	3 - Okay	208	3	46	34	Hardware	Retailer	Offline first
Auping	www.auping.com	3 - Okay	197	11	292	79	Home goods & Furniture	Consumer brand	Offline first
Marlies Dekkers	www.marliesdekkers.com	3 - Okay	196	80	93	64	Apparel Shoes & Accessories	Consumer brand	Omnichannel
Parfumerie	www.parfumerie.nl	3 - Okay	190	11	11	60	Beauty & Health	Retailer	Online first
CLUSE	cluse.com	3 - Okay	190	814	63	53	Apparel Shoes & Accessories	Consumer brand	Online first
DA	www.da.nl	3 - Okay	189	6	60	46	Beauty & Health	Retailer	Omnichannel
123 Vloerkleed	www.123vloerkleed.nl	3 - Okay	183	17	42	16	Home goods & Furniture	Retailer	Online first
Tony’s Chocolonely	tonyschocolonely.com	3 - Okay	178	58	351	17	Food & Drinks	Consumer brand	Offline first
Fatboy	www.fatboy.com	3 - Okay	169	128	89	67	Home goods & Furniture	Consumer brand	Online first
Woonexpress	www.woonexpress.nl	3 - Okay	145	30	79	54	Home goods & Furniture	Retailer	Offline first
Shoeby	www.shoeby.nl	3 - Okay	143	133	766	60	Apparel Shoes & Accessories	Retailer	Offline first
Koopjes Drogisterij	www.koopjesdrogisterij.nl	3 - Okay	142	4		50	Beauty & Health	Retailer	Online first
Donner	www.donner.nl	3 - Okay	136	9		57	Other	Retailer	Offline first
Scotch & Soda	scotch-soda.com	3 - Okay	136	513	1265	37	Apparel Shoes & Accessories	Consumer brand	Offline first
Scooter Centrum	www.scootercentrum.com	3 - Okay	132	5	6	71	Transport	Retailer	Offline first
Flinndal	www.flinndal.nl	3 - Okay	130	2.3	20	41	Home goods & Furniture	Consumer brand	Online first
Buddha to Buddha	www.buddhatobuddha.com	3 - Okay	128	75	43	34	Apparel Shoes & Accessories	Consumer brand	Online first
Batavus	www.batavus.nl	3 - Okay	121	7	44	56	Transport	Consumer brand	Offline first
Upfront	upfront.nl	3 - Okay	120	143	51	54	Food & Drinks	Consumer brand	Online first
Protest Sportswear	protest.eu	3 - Okay	109	35	101	55	Apparel Shoes & Accessories	Consumer brand	Online first
Loavies	www.loavies.com	3 - Okay	106	791	104	35	Apparel Shoes & Accessories	Consumer brand	Online first
Vanilia	vanilia.com	3 - Okay	90	48	214	68	Apparel Shoes & Accessories	Consumer brand	Offline first
Artipoppe	artipoppe.com	3 - Okay	89	529	31	91	Baby & Children	Consumer brand	Online first
Bloomon	www.bloomon.nl	3 - Okay	86	72	113	31	Home goods & Furniture	Consumer brand	Online first
Eichholtz	www.eichholtz.com	3 - Okay	84	228	136	32	Home goods & Furniture	Consumer brand	Online first
Yarrah	www.yarrah.com	3 - Okay	83	4	25	67	Pets	Consumer brand	Offline first
Topgeschenken	topgeschenken.nl	3 - Okay	69		60	0.5	Other	Retailer	Online first
The Read Shop	www.readshop.nl	3 - Okay	62			45	Other	Retailer	Online first
Voor mijn dier	voormijndier.nl	3 - Okay	57			56	Pets	Retailer	Online first
Love Stories	lovestoriesintimates.com	3 - Okay	44	334	81	41	Apparel Shoes & Accessories	Consumer brand	Omnichannel
Zuiver	www.zuiver.com	3 - Okay	43	137	86	62	Home goods & Furniture	Consumer brand	Offline first
Nuud	nuudcare.nl	3 - Okay	41	117	21	50	Beauty & Health	Consumer brand	Offline first
Pieter Pot	www.pieter-pot.nl	3 - Okay	31	55	31	46	Food & Drinks	Consumer brand	Online first
Mud jeans	mudjeans.eu	3 - Okay	29	57	26	61	Apparel Shoes & Accessories	Consumer brand	Offline first
FEST	www.festamsterdam.com	3 - Okay	27	63	74	59	Home goods & Furniture	Consumer brand	Omnichannel
No Label	nolabel.com	3 - Okay	26	46	66	60	Apparel Shoes & Accessories	Consumer brand	Omnichannel
Shampoo Bars	shampoobars.nl	3 - Okay	25	24	11	96	Beauty & Health	Consumer brand	Online first
Pols Potten	polspotten.com	3 - Okay	22	120	43	60	Home goods & Furniture	Consumer brand	Offline first
Snurk	snurkamsterdam.com	3 - Okay	20	42	13	70	Home goods & Furniture	Consumer brand	Offline first
Moyee	www.moyeecoffee.com	3 - Okay	20	7	30	59	Food & Drinks	Consumer brand	Online first
Naïf	naifcare.com	3 - Okay	17	48	47	58	Beauty & Health	Consumer brand	Offline first
Bullboxer	bullboxer.com	3 - Okay	14	16	4	78	Apparel Shoes & Accessories	Consumer brand	Online first
The Good Roll	thegoodroll.com	3 - Okay	13	23	35	43	Beauty & Health	Consumer brand	Online first
O My Bag	omybag.nl	3 - Okay	12	59	41	39	Apparel Shoes & Accessories	Consumer brand	Online first
Kaddey	kaddey.com	3 - Okay	6	6	5	62	Other	Consumer brand	Online first
Yoni	www.yoni.care	3 - Okay	4	16	41	77	Beauty & Health	Consumer brand	Offline first
Hang Eleven	hang-eleven.com	3 - Okay	4	22	8	52	Apparel Shoes & Accessories	Consumer brand	Omnichannel
Routinely	www.routinely.com	3 - Okay	0.4	3	4	50	Beauty & Health	Consumer brand	Online first
Oger	oger.nl	3 - Okay	24.7	30	96	94	Apparel Shoes & Accessories	Consumer brand	Omnichannel
Decathlon	decathlon.nl	3 - Okay	6500	27	734	44	Apparel Shoes & Accessories	Retailer	Omnichannel
Nextdirect	nextdirect.com	3 - Okay	1900	2700	20279		Apparel Shoes & Accessories	Retailer	Online first
Thomann	thomann.de	3 - Okay	40500	375	369	45	Other	Retailer	Online first
Easytoys	easytoys.nl	3 - Okay	2100	43.7	60	45	Other	Retailer	Online first
Kleertjes	kleertjes.com	3 - Okay	501	19	63	60	Apparel Shoes & Accessories	Retailer	Online first
C&A	c-and-a.com	3 - Okay	13300	894	20217	45	Apparel Shoes & Accessories	Consumer brand	Offline first
Dell	dell.com	3 - Okay	82200	1100	138977	73	Electronics	Consumer brand	Omnichannel
Body & Fit	bodyandfit.com	3 - Okay	1300	18	276	72	Beauty & Health	Consumer brand	Online first
Med Pets	medpets.nl	3 - Okay	444	5	102	67	Pets	Retailer	Online first
Tommy Hilfiger	tommy.com	3 - Okay4 - Good	13700	14700	10499	32	Apparel Shoes & Accessories	Consumer brand	Omnichannel
BrandField	brandfield.nl	3 - Okay	318	39	85	62	Apparel Shoes & Accessories	Retailer	Online first
Pull & Bear	pullandbear.com	3 - Okay	15900	7800	5112	45	Apparel Shoes & Accessories	Consumer brand	Omnichannel
Mama Loes Baby Shop	mamaloes.nl	3 - Okay	534	27	38	60	Baby & Children	Retailer	Online first
Mantel	mantel.com	3 - Okay	2000	18	260	67	Transport	Retailer	Omnichannel
VeroModa	veromoda.com	3 - Okay	1100	651	1363	98	Apparel Shoes & Accessories	Consumer brand	Omnichannel
Coop	coop.nl	3 - Okay	1300	18	16743		Food & Drinks	Retailer	Offline first
Deloox	www.deloox.nl	3 - Okay	915	7	48	55	Beauty & Health	Retailer	Online first
Megekko	www.megekko.nl	2 - Mediocre	1800	23	80	64	Electronics	Retailer	Online first
Zeeman	www.zeeman.com	2 - Mediocre	1800	243	2576	76	Apparel Shoes & Accessories	Consumer brand	Offline first
Alternate	www.alternate.nl	2 - Mediocre	1400	36	100	62	Electronics	Retailer	Online first
Allekabels	www.allekabels.nl	2 - Mediocre	1100	0	50	90	ElectronicsHardware	Retailer	Online first
XXL Nutrition	xxlnutrition.com	2 - Mediocre	656	133	92	50	Food & Drinks	Consumer brand	Online first
Tool Max	www.toolmax.nl	2 - Mediocre	644	5	30		ElectronicsHardware	Retailer	Online first
Hubo	www.hubo.nl	2 - Mediocre	540	3	407	81	Hardware	Retailer	Omnichannel
Action	action.nl	2 - Mediocre	498	45	16000	47	Home goods & Furniture	Retailer	Offline first
Trust	www.trust.com	2 - Mediocre	349	86.5	241	45	Electronics	Consumer brand	Online first
terStal	www.terstal.nl	2 - Mediocre	307	80	316	43	Apparel Shoes & Accessories	Consumer brand	Offline first
Electro World	www.electroworld.nl	2 - Mediocre	229			60	Electronics	Retailer	Online first
Phone market	www.phonemarket.nl	2 - Mediocre	160	1	2	72	Electronics	Retailer	Online first
Trendhopper	www.trendhopper.nl	2 - Mediocre	90	25	73	58	Home goods & Furniture	Consumer brand	Offline first
Viktor&Rolf	www.viktor-rolf.com	2 - Mediocre	80	26	39	67	Apparel Shoes & Accessories	Consumer brand	Offline first
Riviera Maison	rivieramaison.com	2 - Mediocre	79	210	217	48	Home goods & Furniture	Consumer brand	Offline first
Keune	www.keune.com	2 - Mediocre	54	152	859	57	Beauty & Health	Consumer brand	Offline first
Toolstation	toolstation.nl	2 - Mediocre	2000	8	2124	39	Hardware	Retailer	Omnichannel
Winparts	winparts.nl	2 - Mediocre	1900	3	80	45	Other	Retailer	Online first
Veepee	veepee.nl	2 - Mediocre	724	23	5745	45	Multi-category retailer	Retailer	Online first
123inkt	www.123inkt.nl	1 - Poor	1000	1	400	49	Electronics	Retailer	Online first