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Top 50 Wellness brands

We have analysed over 100 of the most prominent Wellness consumer brands that are active online. The top 50 brands were selected based on traffic volume and ranked according to their Digital Experience scores. 📌 Brands with lower traffic volume are reviewed in this list. 📌 Read our methodology here.

Rank	Name	Website	DXP Score	Traffic in May 2024 (k)	IG followers (k)	Employees	Page speed	Product category	Target	Followers/traffic ratio	B Corp? (Sustainability)	Country
1	Garmin	garmin.com	3 - Okay	46,040.649	1200	8,974	27	Tech & Wearables	Fitness	0.03	No	US
2	Myprotein	myprotein.com/	3 - Okay	8,195.869	1000	445	47	Vitamins Minerals & Supplements	Fitness	0.12	No	GB
3	hims & hers	hims.com/	5 - Excellent	6,108.995	194	1,099	54	Prescription	Hair & Skin	0.03	No	US
4	Peloton Interactive	onepeloton.com/	4 - Good	4,819.706	1900	3,753	17	Tech & Wearables	Fitness	0.39	No	US
5	Ro	ro.co/	5 - Excellent	3,491.229	24	904	14	Prescription	Hair & Skin	0.01	No	US
6	AG1	drinkag1.com/	5 - Excellent	3,298.893	587	387	46	Vitamins Minerals & Supplements	Immune system & Gut	0.18	No	US
7	Huel	huel.com/	5 - Excellent	2,576.901	390	602	39	Food & Nutrition	Fitness	0.15	Yes	GB
8	Vivobarefoot	vivobarefoot.com/	5 - Excellent	2,210.202	892	175	72	Other	Fitness	0.4	Yes	GB
9	WHOOP	whoop.com/	5 - Excellent	2,203.87	908	831	44	Tech & Wearables	Fitness	0.41	No	US
10	Nurx from Thirty Madison	nurx.com/	5 - Excellent	1,981.869	127	144	38	Prescription	Hair & Skin	0.06	No	US
11	Curology	curology.com/	5 - Excellent	1,976.281	421	316	21	Prescription	Hair & Skin	0.21	No	US
12	ŌURA	ouraring.com/	5 - Excellent	1,930.071	658	637	50	Tech & Wearables	Mind & Sleep	0.34	No	FI
13	Sunday Natural	sunday.de/	3 - Okay	1,449.074	148	197	29	Vitamins Minerals & Supplements	Immune system & Gut	0.1	No	DE
14	Liquid I.V.	liquid-iv.com/	4 - Good	1,322.013	441	286	32	Vitamins Minerals & Supplements	Fitness	0.33	No	US
15	Thorne	thorne.com/	5 - Excellent	1,166.545	123	263	37	Vitamins Minerals & Supplements	Immune system & Gut	0.11	No	US
16	SpoiledChild	spoiledchild.com/	4 - Good	1,127.139	361	62	40	Vitamins Minerals & Supplements	Immune system & Gut	0.32	No	US
17	MANUAL	manual.co/	5 - Excellent	1,042.348	42	215	31	Prescription	Hair & Skin	0.04	No	GB
18	O Positiv	opositiv.com/	4 - Good	1,009.96	106	73	29	Vitamins Minerals & Supplements	Other	0.1	No	US
19	goop	goop.com/	4 - Good	953.449	1800	393	48	Vitamins Minerals & Supplements	Hair & Skin	1.89	No	US
20	Therabody	therabody.com/	4 - Good	804.264	1100	426	21	Tech & Wearables	Mind & Sleep	1.37	No	US
21	foodspring	foodspring.de/	3 - Okay	792.899	267	180	36	Food & Nutrition	Immune system & Gut	0.34	No	DE
22	Inno Supps	innosupps.com/	4 - Good	780.969	282	36	12	Vitamins Minerals & Supplements	Immune system & Gut	0.36	No	US
23	Eight Sleep	eightsleep.com/	5 - Excellent	722.035	142	126	48	Tech & Wearables	Mind & Sleep	0.2	No	US
24	Onnit	onnit.com/	3 - Okay	708.271	923	153	37	Vitamins Minerals & Supplements	Immune system & Gut	1.3	No	US
25	Ritual	ritual.com/	5 - Excellent	705.591	384	195	17	Vitamins Minerals & Supplements	Immune system & Gut	0.54	Yes	US
26	hims & hers	forhers.com/	5 - Excellent	632.527	206	1,099	27	Prescription	Hair & Skin	0.33	No	US
27	Keeps	keeps.com	5 - Excellent	527.286	70	0	40	Prescription	Hair & Skin	0.13	No	US
28	Magic Spoon	magicspoon.com/	5 - Excellent	513.715	408	70	33	Food & Nutrition	Immune system & Gut	0.79	No	US
29	Hatch	hatch.co/	5 - Excellent	491.875	169	214	68	Tech & Wearables	Mind & Sleep	0.34	No	US
30	yfood Labs	yfood.eu/	5 - Excellent	440.751	66	201	52	Food & Nutrition	Immune system & Gut	0.15	Yes	DE
31	Seed Health	seed.com/	5 - Excellent	437.017	346	234	42	Vitamins Minerals & Supplements	Immune system & Gut	0.79	No	US
32	Bonafide Health	hellobonafide.com/	5 - Excellent	427.366	29	107	25	Vitamins Minerals & Supplements	Other	0.07	No	US
33	Momentous	livemomentous.com/	5 - Excellent	418.914	76	51	36	Vitamins Minerals & Supplements	Mind & Sleep	0.18	No	US
34	Soylent	soylent.com/	4 - Good	372.067	49	46	39	Food & Nutrition	Immune system & Gut	0.13	No	US
35	HUM Nutrition	humnutrition.com/	4 - Good	361.472	269	58	46.5	Vitamins Minerals & Supplements	Hair & Skin	0.74	No	US
36	Tonal	tonal.com/	5 - Excellent	361.193	292	361	15	Tech & Wearables	Fitness	0.81	No	US
37	ARMRA	tryarmra.com/	5 - Excellent	340.613	177	48	32	Vitamins Minerals & Supplements	Immune system & Gut	0.52	No	US
38	Care/of	takecareof.com/	5 - Excellent	296.92	252	159	50	Vitamins Minerals & Supplements	Immune system & Gut	0.85	No	US
39	Vital Proteins	vitalproteins.com/	4 - Good	280.623	908	258	43	Food & Nutrition	Fitness	3.24	Yes	US
40	TruHeight Vitamins	truheightvitamins.com/	4 - Good	275.847	56	10	40	Vitamins Minerals & Supplements	Other	0.2	No	US
41	Cymbiotika LLC	cymbiotika.com/	4 - Good	269.737	337	90	7	Vitamins Minerals & Supplements	Immune system & Gut	1.25	No	US
42	Beam	shopbeam.com/	5 - Excellent	252.444	126	29	57	Vitamins Minerals & Supplements	Mind & Sleep	0.5	No	US
43	Bulletproof 360	bulletproof.com/	5 - Excellent	237.879	344	107	60	Food & Nutrition	Immune system & Gut	1.45	No	US
44	Kaged	kaged.com/	4 - Good	237.532	127	52	NaN	Food & Nutrition	Fitness	0.53	No	US
45	Obvi	myobvi.com/	4 - Good	224.218	119	51	13	Vitamins Minerals & Supplements	Hair & Skin	0.53	No	US
46	Daily Harvest	daily-harvest.com/	5 - Excellent	220.982	580	206	32	Food & Nutrition	Immune system & Gut	2.62	No	US
47	OLIPOP PBC	drinkolipop.com/	5 - Excellent	216.109	299	175	22	Food & Nutrition	Immune system & Gut	1.38	Yes	US
48	Go Spring	gospring.de/	3 - Okay	209.336	11	0	64	Prescription	Other	0.05	No	DE
49	Lumen	lumen.me/	4 - Good	200.613	128	225	59	Tech & Wearables	Immune system & Gut	0.64	No	IL
50	Pendulum Therapeutics	pendulumlife.com/	5 - Excellent	196.355	41	117	37	Vitamins Minerals & Supplements	Immune system & Gut	0.21	No	US
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