Top 50 Dutch DTC brands 2023

Name	Website	Digital Experience Score	Traffic per month (k)	Category	Employees	IG followers (k)	Page speed
Matt Sleeps	www.mattsleeps.com	5 - Excellent	327	Home Goods	7	7	66
Bugaboo	www.bugaboo.com	5 - Excellent	787	Baby & Children care	554	429	50
Vanmoof	www.vanmoof.com	5 - Excellent	223	Transport	333	164	73
Veloretti	www.veloretti.com	5 - Excellent	161	Transport	52	201	45
Secrid	secrid.com	5 - Excellent	150	Accessories & Jewellery	137	41.4	36
Suitsupply	suitsupply.com	5 - Excellent	1,900	Apparel & Shoes	1,379	727	62
Parfumado	parfumado.com	4 - Good	131	Personal care & Beauty	54	30	47
Fairphone	fairphone.com	4 - Good	1,900	Electronics	160	73	65
Costes	www.costesfashion.com	4 - Good	155	Apparel & Shoes	464	159	53
Rosefield	rosefieldwatches.com	4 - Good	140	Accessories & Jewellery	45	425	77
Hema	www.hema.nl	4 - Good	7,000	Home Goods	6,128	493	86
Marie-Stella-Maris	marie-stella-maris.com	4 - Good	91	Personal care & Beauty	67	50	37
Rituals	rituals.com	4 - Good	5,500	Personal care & Beauty	5,917	1000	56
Jimmy Joy	jimmyjoy.com	4 - Good	602	Food & Drinks	25	28	60
Ace & Tate	www.aceandtate.com	4 - Good	290	Accessories & Jewellery	463	174	37
Mr Marvis	www.mrmarvis.com	4 - Good	289	Apparel & Shoes	104	114	48
Daily paper	www.dailypaperclothing.com	4 - Good	253	Apparel & Shoes	95	509	43
Ekster	www.ekster.com	4 - Good	2,300	Accessories & Jewellery	52	225	25
CLUSE	cluse.com	3 - Okay	190	Accessories & Jewellery	63	814	53
Upfront	upfront.nl	3 - Okay	120	Food & Drinks	51	143	54
Gisou	gisou.com	3 - Okay	330	Personal care & Beauty	101	950	46
Buddha to Buddha	www.buddhatobuddha.com	3 - Okay	128	Accessories & Jewellery	43	75	34
Scotch & Soda	scotch-soda.com	3 - Okay	136	Apparel & Shoes	1,265	513	37
Batavus	www.batavus.nl	3 - Okay	121	Transport	44	7	56
Xenos	www.xenos.nl	3 - Okay	1,400	Home Goods	667	272	48
My Jewellery	www.my-jewellery.com	3 - Okay	401	Accessories & Jewellery	629	545	37
Philips Hue	www.philips-hue.com	3 - Okay	2,300	Electronics	68,868	173	65
Fatboy	www.fatboy.com	3 - Okay	169	Furniture	89	128	67
Auping	www.auping.com	3 - Okay	197	Home Goods	292	11	79
Flinndal	www.flinndal.nl	3 - Okay	130	Healthcare & Wellness	20	2.3	41
Patta	www.patta.nl	3 - Okay	237	Apparel & Shoes	64	572	77
G-Star RAW	g-star.com	3 - Okay	3,200	Apparel & Shoes	3,251	782	58
Marlies Dekkers	www.marliesdekkers.com	3 - Okay	196	Apparel & Shoes	93	80	64
Artipoppe	artipoppe.com	3 - Okay	89	Baby & Children care	31	529	91
Brabantia	www.brabantia.com	3 - Okay	302	Home Goods	349	123	81
Dille-Kamille	www.dille-kamille.nl	3 - Okay	359	Home Goods	397	411	61
Sissy-boy	www.sissy-boy.com	3 - Okay	280	Apparel & Shoes	406	205	55
Vanilia	vanilia.com	3 - Okay	90	Apparel & Shoes	214	48	68
Loavies	www.loavies.com	3 - Okay	106	Apparel & Shoes	104	791	35
Gadero	gadero.nl	3 - Okay	368	Home Goods	81	3.9	60
Tony’s Chocolonely	tonyschocolonely.com	3 - Okay	178	Food & Drinks	351	58	17
Hunkemöller	hunkemoller.nl	3 - Okay	1,000	Apparel & Shoes	2,073	1200	62
TomTom	www.tomtom.com	3 - Okay	3,900	Electronics	5,212	40	36
Gazelle	www.gazelle.nl	3 - Okay	468	Transport	381	25.5	53
Protest Sportswear	protest.eu	3 - Okay	109	Sporting Goods	101	35	55
Trendhopper	www.trendhopper.nl	2 - Mediocre	90	Furniture	73	25	58
XXL Nutrition	xxlnutrition.com	2 - Mediocre	656	Food & Drinks	92	133	50
Trust	www.trust.com	2 - Mediocre	349	Electronics	241	86.5	45
terStal	www.terstal.nl	2 - Mediocre	307	Apparel & Shoes	316	80	43
Zeeman	www.zeeman.com	2 - Mediocre	1,800	Apparel & Shoes	2,576	243	76